Iremar (Juliano Cazarré) is a bull handler, working for a traveling group who transport bulls from rodeo to rodeo, who dreams of becoming a tailor and making fashionable clothing for women. He finds an outlet for his creativity making custom Horse head mask and provocative outfits for Galega (Maeve Jinkings), the group's driver who also performs sexually enticing dances for groups of men after each rodeo. They are accompanied by Galega's daughter, Cacá (Alyne Santana); and Zé (Carlos Pessoa), a buffoonish bull wrangler who is the butt of the other's jokes. The film deals mainly with the interactions between the members of this group, interspersed with Iremar's attempts to design clothing, and rodeo scenes. After an attempt by Iremar and Zé to steal valuable Thoroughbred from a stud auction goes awry, Zé is offered a new job as a horse wrangler; he is replaced in the group by Junior (Vinícius de Oliveira) a young, attractive, and vain, but kind, man who befriends Cacá and becomes sexually involved with Galega. During a rodeo, Iremar meets Geise, a pregnant woman selling cologne and perfume from a large factory where she also works as a nighttime security guard. After the rodeo, Geise brings a bottle of cologne to Iremar as a gift. Later, at night, he visits her at the factory, where he is impressed by the industrial clothing machinery. She seduces him, the pair engage in sexual intercourse and the film ends.