Inspired by a true story, ''Bingo: The King of the Mornings'' is a film about the man behind the mask. Augusto (Vladimir Brichta) is an artist looking for his place under the spotlight, following the footsteps of his mother (Ana Lúcia Torre), a stage artist in the 50's. Restless in his search for applause, he finds a chance to conquer the crowds when he becomes "BINGO", a TV host clown from one of the audience leader's TV shows for children in the 80's with the director Lucia (Leandra Leal) and the American producer Peter Olsen (Soren Hellerup). With makeup on, Augusto becomes an absolute success. But a clause on his contract forbids him to reveal his identity; an anonymous celebrity. Augusto turns into a clown who brings happiness to children across the country, but not to his own son, Gabriel (Cauã Martins), who sees his own father, idol and partner, distance himself while searching for fame. Filled with irony and humor, with the exaggerated pop look of the backstage universe of the 80's Brazilian television, this film tells the incredible and surreal story of a man who finds his personal decay whilst looking for his artistic value.