In the town of Northampton, in the East Midlands of England, Charlie Price is attempting to save the family shoe factory, which has been floundering since his father died. While on a business trip to London to sell the company's extra stock, Charlie encounters a woman being harassed by drunken hoodlums and intervenes to his detriment. He wakes up backstage, in the dressing room of Lola, a drag queen performer and alter ego of Simon. Charlie is intrigued when he sees that drag queens' high heels snap easily since they have only women's shoes to wear, rather than those that can support the weight of a larger male body frame. Back in Northampton, while in the process of laying off workers, one employee, Lauren, gives Charlie the idea of looking for a niche market product to save the business. Charlie then recruits Lauren to assist him in designing a high-heeled boot for drag performers.