Norwich radio station North Norfolk Digital is bought out by a multinational conglomerate, with staff members facing redundancies. DJ Alan Partridge is not concerned, but fellow DJ Pat Farrell convinces him to gatecrash a board meeting to persuade the new owners not to fire Pat. When Alan discovers that either he or Pat must go, he urges them to fire Pat, and writes "JUST SACK PAT" on the room's flip chart.