Max (Per Morberg) is a successful New York-based advertisement photographer, but betrayal from his parents and girlfriend has made him bitter, mean and lonely. Just as he's about to commit suicide his phone rings. It is Peter (Claes Malmberg), Max's old childhood friend whom he hasn't spoken to in over 30 years. He wants Max to come to Sweden and help him film a YouTube-video of his daughter's intellectually disabled friends. Max accepts the offer and goes to Sweden, and from the start it looks like a pretty easy task, but it becomes more complicated than Max could ever imagine.