Jake Farris (Dolly Parton), a country singer stuck in a long-term contract performing at "The Rhinestone", a sleazy urban cowboy nightclub in New York City, boasts to the club's manager, Freddie (Ron Leibman), that she can make anybody into a country sensation, insisting that she can turn any normal guy into a country singer in just two weeks. Freddie accepts Jake's bet, putting up the remainder of Jake's contract (if she wins the bet, the contract becomes void; if she loses, another five years will be added). He then ups the ante: if Jake loses, she must also sleep with him.