In the late 90s and early 00s, Abercrombie & Fitch conquered shopping centres with stunning models, pulsating dance beats and a wild fragrance. But while the brand was going gangbusters, its popular "all-American" image began to crumble as controversies over its exclusionary marketing and discriminatory attitudes came to light. Alison Klayman takes a close look at the rise and fall of the brand in her Netflix documentary.