Seventeen-year-old Rock Burdock wins a nationwide contest for his tree to be planted across the White House. Faith Russel, marketing representative of the company Box of Toys who is in charge of the project, visits Rock and his father Corey. Corey planted the tree in their garden when Rock was born. He has reservations about the idea of transporting his tree cross country, but agrees under the condition that they deliver the tree themselves. While father and son drive the truck, Faith follows them most of the time in her car. Father and son are unable to strengthen their bonding and further dissensions arise along the way. However, Rock films the entire trip on camera and posts it on his vlog. This gathers more and more fans on the internet and on the road and even causes some media coverage. Rock's internet acquaintance and love interest Katie (Paula Brancati) joins Rock on the way. Together they reach Washington, D.C. on Thanksgiving. Meanwhile, Faith's boss secretly changed the plan. He wants to repeat the contest every year and therefore decides to erect the tree rather than planting it. After Faith's attempts to persuade her boss fail, the team now cuffs Rock to the tree and protest against its destruction. Using their media attention soon more people support their protest. Finally the President of the United States calls the Park ranger on his cell phone and tells him to plant the tree. Later Rock, Corey, Faith and Katie are invited to attend the Christmas lighting of the tree by the President.