Kevin Carson (Bow Wow (rapper)) is a young man living in public housing with his grandmother (Loretta Devine). Kevin dreams of one day designing his own Sneakers (footwear) line, but currently works at Foot Locker. His dreams are supported by two of his best friends: Benny (Brandon T. Jackson) and Stacey (Naturi Naughton). He comes across Lorenzo (Gbenga Akinnagbe), the neighborhood bully. Meanwhile, everyone in his neighborhood is trying to win the Mondo Million Dollar Lottery of $370 million. Lorenzo demands that Kevin gives him and his three friends three sets of sneakers each for free. When Lorenzo shows up to Kevin's job at Foot Locker, and grabs the shoes, the alarms go off and the police arrive, after Lorenzo claims Kevin gave him the shoes as a gift, he attempts to explain to the police that he did not intend to give the shoes to Lorenzo, Lorenzo is arrested for shoplifting and Kevin loses his job.