Somaraju (Prakash Raj) is a leading businessman in Vishakhapatnam. Mysamma (Mukesh Rishi) is a close member of Somaraju who handles his deals in Hyderabad. Mahalakshmi (Gowri Munjal) is Somaraju's daughter, and he dearly loves her. Bunny alias Raja (Allu Arjun) joins the same college as Mahalakshmi. He impresses her on the first day itself. Slowly she falls in love with him. Somaraju, though reluctant initially, agrees to the marriage. Now Raja has a condition that Somaraju should give his entire property to Raja as dowry. The rest of the story explains why Raja asks for Somaraju's property.