Based on Hancock's childhood memories of Bournemouth, the movie is set in 1963 in the sleepy fictional seaside town of Piltdown. Hancock plays Wally Pinner, the unhappily married Punch and Judy Man. Wally and the other beach entertainers, the Sandman (John Le Mesurier) who makes sand sculptures, and Neville the photographer (Mario Fabrizi) are socially unacceptable to the town's snobbish elite.