Jamal Jeffries (Miguel A. Núñez Jr.) is a UBA (fictional version of the National Basketball Association) basketball star whose undisciplined on-and-off-court antics have earned him a bad reputation in the basketball community. Jamal is dropped from his team, the Charlotte Hornets and suspended indefinitely after he strips naked in protest of being taken out of a game. His agent, Lorne Daniels (Kevin Pollak), is unsuccessful at finding him a new team, and cuts Jamal as a client. As a result, Jamal's life goes downhill: his endorsements drop him, he ends up bankrupt due to lavish spending, his belongings are repossessed, his mansion is foreclosed on, and his girlfriend Tina (Lil' Kim), who only put up with his antics for his money and fame, walks out on him.