Television executive Katy (Eva Mendes) develops what she hopes will become the most watched television show of all time, the ultimate game show called ''Live!'', in which six contestants play Russian roulette with a revolver with six Chamber (firearms)s loaded with one live Cartridge (firearms) and five Military dummy cartridges. During the show, after the Cylinder (firearms) is randomly turned, the six will fire the gun one by one pointed at their head, without intermediate extra turning of the cylinder, until one is killed. At first the idea is to give each of the six contestants $1,000,000, but while there are more applicants at the auditions than expected, they are suicidal people. This is not desired, the contestants should want to live; therefore the prize is raised to $5,000,000 each for the surviving contestants, while the family of the killed contestant does not get any prize.