Srinivas (Nithin) is a traditional guy who believes that marriage is the greatest festival in life and not just an event, but a beautiful moment. He works as an architect in Chandigarh and meets Sri (Raashi Khanna), who does several petty jobs for a living. They both eventually fall in love with each other. After the marriage of their friend Priya, they both realise that they are meant for each other and Srinivas proposes to Sri. Sri is a rich girl who lives a normal life as suggested by her father, R.K. (Prakash Raj), to understand people before taking part in his business. R.K. believes that marriage is an event in one's life and is not worth wasting a lot of time. Srinivas informs R.K (Prakash Raj) about his love and asks for his permission. Both families meet and agree for their marriage. The moral conflict arises as R.K. and Srinivas have conflicting views about the marriage. Srinivas changes the views of R.K. about traditional marriages through his words and actions.